July 2004 Blenheim Gardens Studio London. During initial discussions with James, when he told me that the title of his as-yet unreleased debut was to be 'Back to Bedlam' I immediately thought of London's Imperial War Museum, the site of the third Bethlem (aka Bedlam), the world's first lunatic asylum. So after Hampstead Heath and before heading to Clapham Common underground station we stopped in the grounds of the IWM, not to use the building as a backdrop but just to soak up the 'vibes'. The cover of 'Back to Bedlam' is actually one of the shots from within the grounds of this historic building. We then retired to my Brixton studio and created this classic image.